"Serve to Lead" is the first lecture at Sandhurst [Royal Military Academy]. It comes as something of a shock to most officer cadets who are expecting to be put into a position of authority. They will be, but it's not quite the deal most expect. The right to lead in a military or civilian environment has to be earned. Officers and Business leaders have the same role. To ensure each member of the value creating community are the best they can be. That's a service.
Soldiers make a covenant with the country they serve. In exchange for their preparedness to sacrifice their lives to safeguard the nation's best interests, soldiers (and their families) are honoured and cared for. Primarily by their Officers and secondly by the nation in providing materially for them.
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